This book explores psychological theories around the ways in which people present themselves online. The role of dispositional and situational factors along with the motivations that drive self-presentation across diverse Internet arenas are considered.1. Introduction - Who Am I? 2. Theoretical Considerations 3. Individual Factors and the Cyberself 4. Motivations for Sharing the Cyberself 5. The Social Cognitive Internet and the Cyberself
Alison Attrill is Senior Lecturer in Psychology at the University of Wolverhampton, UK. She researches online behaviour, specifically how individuals present, manipulate and control their online personae through self-disclosure and considered self-presentation in both textual and non-textual computer-mediated communication.