Marketing and the Common Good Essays from Notre Dame on Societal Impact [Paperback]

Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas.

Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketings ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Part I: Introduction1. The Common Good: The Enduring Effort to Re-Center Marketing (Patrick E. Murphy) 2. A Larger View of Marketing: Marketing's Contributions to Society (William L. Wilkie and Elizabeth S. Moore) Part II: Societal Aspects of Marketing and Consumption3. Slouching toward Utopia: When Marketing is Society (John F. Sherry, Jr.) 4. The Case for Clarity (Joel E. Urbany) 5. How Marketing Serves the Common Good (John F. Gaski and Michael J. Etzel) 6. Social Issues in Marketing (Yusaku H. Furuhashi and E. Jerome McCarthy) Part III: Catholic Social Thought Issues in Marketing7. Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy (Gene R. Laczniak, Thomas A. Klein and Patrick E. Murphy) 8. A Commentary on Catholic Social Teaching and 'Wanting the Right Things' (Timothy J. Giló"