Mastering the Globalization of Business [Paperback]

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

Foreword.- Preface.- Introduction .- A Brief History of Globalization.- A Shrinking World 1 Global Governance.- A Shrinking World 2 Global Markets.- A Global Takeover.- Think Global, Act Local.- Globalization and the Human Resource.- Finance and Globalization.- Global Communications and the Impact of E-commerce.- The Global Customer.- Growth and Globalization.- Key Thinkers on Globalization.- Appendices.- Bibliography.- Index.

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.Provides an overview of the implications of globalization on management and business
There are discussion points used throughout the text to stimulate thought
Encourages active involvement through questions, weblinks, and case studies to increase and deepen understanding