This book explores peoples everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of globalization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in peoples everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia.
Introduction: The Media and Asian Transformations Youna Kim Part 1: Media Consumption in Globalization1. Experiencing Globalization: Global TV, Reflexivity and the Lives of Young Korean Women Youna Kim 2. Muslim Media and Youth in Globalizing Southeast Asia Pam Nilan 3. Reimagining Tradition: Globalization in India from MTV to Hanuman Vamsee Juluri 4. Reinventing Nationalism: The Politics of Malaysian Idol on Culture and Identity in Postcolonial Malaysia Joanne B.Y. Lim 5. Media Consumption and Incomplete Globalization: How Chinese Interpret Border-crossing Hong Kong TV Dramas Anthony Y.H. Fung Part 2. The Rise of Asian Media: Regional Consumption 6. East Asian Pop Culture: Layers ofl##