Media and Convergence Management [Hardcover]

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This books main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management.
This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.Introduction.- Part I: Convergence and Strategic Management.- Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook.

Sandra Diehl is Associate Professor at the Department for Media and Communication at the Alpen-Adria University of Klagenfurt, Austria. She received her PhD and her habilitation in Business Administration from the Saarland University in Germany. Her research interests include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in ls