The study of media language is increasingly important both for media studies and for discourse analysis and sociolinguistics. InMedia Discourse, Norman Fairclough applies the critical discourse analysis framework he developed inLanguage and PowerandDiscourse and Social Lifeto media language. Drawing on examples from TV, radio, and newspapers, he focuses on changing practices of media discourse in relation to wider processes of social and cultural change, particularly the tensions between public and private in the media and the tensions between information and entertainment.
This book offers a new contemporary approach to media language which connects both with the key issues in modern social theory and with poststructuralist interest in intertextuality and genre mixing. It will be highly useful for media studies courses and adds a dimension to existing issues and theories in textual analysis.
Theo van Leeuwen, London College of Printing and Distributive TradesNorman Fairclough is a professor at the University of Lancaster.