Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis.
- capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives
- brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies
- includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts
List of Figures vii
Acknowledgments viii
Notes on Contributors ix
Introduction: Does the World Really Need One More Field of Study? 1
Jennifer Holt and Alisa Perren
Part I: History 17
Editors' Introduction 19
1 Nailing Mercury: The Problem of Media Industry Historiography 21
Michele Hilmes
2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34
Caroline Frick
3 Film Industry Studies and Hollywood History 45
Thomas Schatz
4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57
Victoria E. Johnson
5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69
Cynthia B. Meyers
6 New Media as Transformed Media Industry 81
P. David Marshall
Part II: Theory 91
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