A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer unfair questions, know when to decline interviews, win over skeptical audiences, and create a resonant message.
Robert Taylor's book is a must for all those who are facing the media. Packed with tried and trusted tactics and dozens of examples from real-life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game.
Robert Taylor shares a lifetime of experience training spokesmen for media interviews in this one book. It's a treasure trove of information, examples and guidance. Quite simply, if you love or fear giving media interviews you will learn something from Robert’s expert advice.
Robert Taylor writes with authority on a subject he knows inside out and with the same easy style you get in his face-to-face workshops. Robert's model works equally for a private sector client, public sector body or a not-for-profit, and has become a core part of our organization’s media training programme. I'd certainly encourage any press officer to readMedia Interview Techniquesbefore prepping their spokesperson for media calls.
'He knows his stuff', one senior official of the Ukrainian government told me after media training with Robert Taylor in Kyiv. I have no doubt he would have been even more eloquent in describing Robert’s professionalism, had he readMedia Interview Techniques. The book is both comprehensive and reader-friendly. A must-read for spokespeople, not to mention anyone striving for excellence in giving interviews.
Robert Taylor's book prlƒ°
![Media Interview Techniques A Complete Guide to Media Training [Paperback]](/itemImage/2/3/1/3/2_262877.jpg)