Now, more than 20 years since its initial release, John Fiskes classic textMedia Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture.
Media Matterstakes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use.
A new introductory essay by former Fiske student Black Hawk Hancock entitled Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons todays students can continue to draw upon in order to understand society today.
Learning How to Fiske: Theorizing Power, Knowledge, and Bodies in the 21st Century
Black Hawk Hancock
Introduction
Chapter OneMurphy Brown, Dan Quayle, and the Family Row of the Year
Chapter Two Hearing Anita Hill (and Viewing Bill Cosby)
Chapter ThreeLos Angeles: A Tale of Three Videos
Chapter Five Technostruggles
Epilogue
Notes
Selected Bibliography
Appendix: The John Fiske Reading List
Republishing Media Matterscould not be more timely, given the ways that the events and trends Fl"
![Media Matters Race & Gender in U.S. Politics [Hardcover]](/itemImage/2/3/7/9/2_864986.jpg "Media Matters Race & Gender in U.S. Politics [Hardcover] xxx")