Metaphor and Intercultural Communication [Paperback]

Metaphor and Intercultural Communicationexamines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish.

Part Iintroduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts.Part IIexplores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures.Part IIIinvestigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses.

Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clich?s from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.

Preface,Zolt?n K?vecses
Introduction: metaphor in intercultural communication,Andreas Musolff, Fiona MacArthur & Giulio Pagani
Part I: Metaphor in Translation
1. The evolution of translation trainees' subjective theories: an empirical study of metaphors about translation,Celia Mart?n de Le?n & Marisa Presas
2. Translation of Metaphor in Popular Technology Discourse,Dafni Padadoudi
3. Revisiting the function of lCs