Metatheory and Interviewing Harm Reduction and Motorcycle Safety in Practice [Hardcover]

Focusing on Harm Reduction Theory as a metatheoretical framework for encouraging motorcycle safety, Haas and Mattson provide a unique and important contribution to health communication scholarship and practice. They present a useful distinction between risk and harm issues and thoroughly overview several possible theories in terms of application to motorcycle safety. The book is detailed and comprehensive, offering useful and significant suggestions that have relevance well beyond motorcycle safety itself. Scholars and practitioners will find that this book propounds a perspective that has the potential to revolutionize numerous aspects of health communication work, including an understanding of metatheory.Metatheory and Interviewing makes a valuable contribution to debates about risk and health in motorcycling. Extending harm reduction and communication theory to rider behavior, Haas and Mattson outline an innovative approach for shaping perceptions of risk and enhancing motorcycle safety. They offer a promising model for research and practice applicable to health and safety issues both on and off the road.Haas and Matsons innovative application of harm reduction theory to the issue of motorcycle safety offers an intriguing case study of how health campaigns can spark positive behavior change. The authors expertly wield qualitative research methods to produce cutting-edge campaign design and pragmatic outcomes assessment. A blend of theory and praxis, this book is a must for scholars, students, and practitioners of strategic communication, health message design, and campaign assessment.This book makes the tenets of harm reduction more accessible to researchers and practitioners by integrating metatheory, method, and practice, and enhances metatheory development in social science research. Readers will understand how using metatheoretical tenets can facilitate a deeper dialogue with participants throughout qualitative research.Metatheory and Interviewing: Harm Redul£Ù