Lorenzo Magnani argues that existing moral constructs often cannot be applied to new technology.The technological advances of contemporary society have outpaced our moral understanding of the problems that they create. How will we deal with profound ecological changes, human cloning, hybrid people, and eroding cyberprivacy, just to name a few issues? In this book, Lorenzo Magnani argues that existing moral constructs often can not be applied to new technology.The technological advances of contemporary society have outpaced our moral understanding of the problems that they create. How will we deal with profound ecological changes, human cloning, hybrid people, and eroding cyberprivacy, just to name a few issues? In this book, Lorenzo Magnani argues that existing moral constructs often can not be applied to new technology.The technological advances of contemporary society have outpaced our moral understanding of the problems that they create. How will we deal with profound ecological changes, human cloning, hybrid people, and eroding cyberprivacy, just to name a few issues? In this book, Lorenzo Magnani argues that existing moral constructs often can not be applied to new technology. He proposes an entirely new ethical approach, one that blends epistemology with cognitive science.1. Respecting people as things; 2. Treating people as means; 3. Hybrid people, hybrid selves; 4. Knowledge as duty; 5. Freedom and responsibility; 6. Creating ethics; 7. Inferring reasons. Magnani provides a stimulating exploration of the ethical implications of the medicalization of life, cybernetic globalization and the commodification of our lives through globalization. He advances an original and controversial thesis that will re-orient philosophical discussion of ethical issues toward a new account of moral reasoning that recognizes the cognitive constraints of reasoning, the social and cultural context in which it takes place and the impact of technologies and changing economic clSx