More Words That Sell [Paperback]

A companion to the bestsellingWords that Sell, the next definitive advertising word-and phase book

More Words That Sellis packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessorWords That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sellincludes:

• Power words for heightening impact
• Positive personal qualities for selling oneself
• Cliche's to avoid
• Color names beyond just red, white, blue, yellow, etc.
• Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising,More Words That Sellwill be a must-have word and-phrase reference for writers of all types.

Richard Bayanis a freelance writer who spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of the bestsellingWords that Sell,The Cynic's Dictionary, and more than 150 online columns and essays.

More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!

In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too vital to be left to chance!More Words That Sellprovides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond.

Taking up where the bestsellingWords That Sellleft off,More Words That Sellsupplies you with all-new tools for fine-lÐ