Motorsport Going Global The Challenges Facing the World's Motorsport Industry [Hardcover]

This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity.Preface Foreword Executive Summary: The Global Motorsport Industry Motorsport 2035 PART I THE GLOBAL MOTORSPORT BUSINESS PART II FRONTRUNNERS ON THE GLOBAL STARTING GRID PART III THE MIDFIELD PART IV COMING THROUGH THE FIELD PART V MOTORSPORT GOING GLOBAL Appendix: Global motorsport disciplines and series

'This excellent, readable, book looks at the motorsport industry in a new light: that of a business that is on the verge of becoming global in its activities and with some of the aspects of globalisation already in place. This involves the consumption of motorsport products through the media and merchandise and the production of inputs that make up motorsport such as circuits, cars and their supply chains. The authors look at various future scenarios to try to identify where the industry is going and the possible winners and losers. It is clear that the motorsport industry is facing opportunities that are unique in scope and scale but will it take them? The authors present intriguing answers to this question. The process of globalisation means that new countries will challenge the existing motorsport clusters but will also demand a more sustainable industry. The industry's response to the latter could place it mainstream in the world's automotive industry as never before. This book is a must read for those concerned about motorsport's traditional clusters, as they need to be forewarned of the challenges and ready with solutions.' Professor D G Rhys CBE, Director, Centre for Automotive Industry Research, Cardiff University Business SchoolÓ&