The Netflix Effect Technology and Entertainment in the 21st Century [Hardcover]

Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO.

This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

Part I: Game-Changing Debates
Chapter One - Netflix's Red Revolution (Cameron Lindsey, New York University, USA)
Chapter Two - Disrupting Game-changers: Economic Adversaries and New Media Historiography (Gerald Sim, Florida Atlantic University, USA)
Chapter Three - When Elephants Fight: Netflix, Net Neutrality, and the Public Interest (Lyell Davies, City University of New York, USA)
Chapter Four - Smartest Guys in the Room: Framing Media Regulation through Netflix (Alison Novak, Temple University, USA)
Part II: (Dis)Empowering Users
Chapter Five - Netflix and the Myth of Choice/Participation/Autonomy (Sarah Arnold, Falmouth University, UK)
Chapter Six - Imaginative Indices and Deceptive Domains: Examining Netflix's Categories and Genres (Daniel Smith-Rowsey, California State University Sacramento, USA)
Chapter Seven - FromlÓ)