Neuro-Sell How Neuroscience Can Power Your Sales Success [Hardcover]

Psychologist and sales coach Simon Hazeldine presents a process and approach to selling that is based on solid research and the latest findings in neuroscience. By incorporating PRISM brain-mapping-- a personality profiling instrument that uses neuroscience to identify behavioral preferences -- Hazeldine helps front line sales associates, sales managers and directors understand the importance of the unconscious and find out how to get below the surface level of buyer behavior. PRISM is the tool to enable a sales force to sell in the way that customers prefer, to be flexible and responsive, to be proactive and anticipate the customer's needs. Its use will help develop skills in building sales relationships and discover neuro-negotiating techniques that result in sales success.Simon Hazeldineworks internationally as a professional speaker and performance consultant in the areas of sales, negotiation and leadership. He has a Master's Degree in the Psychology of Performance and is certified as a Master Practitioner and Trainer of NLP, and is a Fellow of the Institute of Sales & Marketing Management. Neuro-Sellcombines the latest neuroscience research with hard-won sales experience to introduce the reader to the power of brain-friendly selling . Essential reading if you want to create long-term client relationships in a world where technology has levelled the persuasion and influence playing field. Neuro-Sellis a combination of the old and the new as much of the findings discussed in the book simply confirm what has been around the selling arena for years, while bringing into play some new and interesting findings about how the brain works and why each of us has a unique way of looking at the world and making purchasing decisions—and how that information can be used to make sellers more effective. Read the full review here. 

About the author
Foreword
Acknowledgements

Introductilk