New Developments and Approaches in Consumer Behaviour Research [Hardcover]

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.Preface PART ONE: CONSUMER VALUES AND LIFESTYLE Food-Related Lifestyle in France and Germany; K.G. Grunert, K.Brunso & L.Bredahl Consumer Values in West and East Germany; S.Joseph Towards a Revision of Schwartz's Values Inventory: Some Exploratory Findings; Y.Odin, J-Y. Vinais & P.Valette-Florence PART TWO: SOCIAL BELIEFS AND SOCIAL MEANING OF CONSUMPTION The Role of Television in the Construction of Consumer Reality; L.J.Strum & T.C.O'Guinn Sportswear as an Expression of How the Consumer Society has Evolved: The Example of the 'Fun-Wear'; P.Hetzel PART THREE: COMMUNICATION AND INFORMATION BEHAVIOUR Market Reactions to Integrated Communication; F-R. Esch Lexical Analysis: A Method for Understanding 'What is Said' and 'How it is Said' in Marketing Messages; M-L. Gavard-Perret & J.Moscarola PART FOUR: AFFECT, MOTIVATION AND PERSONALITY Measuring Affect and Emotion toward a Brand with a Smiling Face Scale; E.Vernette An Empirical Investigation of the Relationships between Values, Motivations and Personal Goals; A. Jolibert & G.Baumgartner PART FIVE: CONSUMER DECISION PROCESSES AND BEHAVIOUR Product Knowledge, Consumer Knowledge and Brand Loyalty: Some Empirical Evidence about their Relationships; A. Amine Empirical Analysis of Price Response Functions; I.Balderjahn Optimum Stimulation Level as a Determinant of Exploratory Behaviours: Some Empirical Evidence; J-L.Giannelloni PART SIX: ENVIRONMENTAL ASPECTS OF CONSUMER BEHAVIOUR The Reaction of German Consumers to French Nuclear Testing; B.Walliser & T.Froehlicher Environmental Aspects of Consumer Behaviour in l3‚