The New Public Diplomacy Soft Power in International Relations [Hardcover]

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.Notes on Contributors Acknowledgements Introduction; J.Melissen PART I: THE NEW ENVIRONMENT The New Public Diplomacy: Between Theory and Practice; J.Melissen Rethinking the 'New' Public Diplomacy; B.Hocking PART II: SHIFTING PERSPECTIVES Power, Public Diplomacy and the Pax Americana ; P.van Ham Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and Norway; A.K.Henrikson Public Diplomacy in the People's Republic of China; I.d'Hooghe Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp The EU as a Soft Power: The Force of Persuasion; A.Michalski PART III: IMPROVING PRACTICE Culture Communicates: US Diplomacy that Works; C.P.Schneider Making a National Brand; W.Olins Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery Index

'The New Public Diplomacy has become one of the most frequently cited non-American titles on public diplomacy.' Discussion Papers in Diplomacy

'This timely and fascinating book brings much needed scholarship to the global conversation on public diplomacy.' - Bruce Gregory, Director, Public Diplomacy Institute, George Washington University, USA

'The New Public Diplomacy is an excellent and original collection probing a topic at the heart of contemporary international relations.' - Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California, USA

'Jan Melissen's book is a very valuable contribution to an increasingly important field of study. At a time when policymakers are still feeling lc™