Next Now Trends for the Future [Paperback]

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of Chindia ). Essential reading for managers, marketers, and just about everyone else.

The Age of Anxiety * The Shrinking Globe * Yin Meets Yang in Chindia* Europe in a Post-European World * America: Inside, Outside, and Caught in the [Tyranny of the] Middle * The Scarcity of Minutes * Blended and Blurred Reality
Ages Without Stages * New Identities * Our Branded Universe * Extended Family Trees * Bringing It All Home * The Pace and Place of Work * It's a Shopper's Planet*The Art of Eating Well * Entertainment Evolved * Conclusion: Then, Now, Next

The long awaited follow-up to the business bestsellerNext--which forecasts the major trends of tomorrow

Well-organized and readable. . . . Salzman and Matathia keep the catchphrases and ad-speak to a minimum, choosing to concentrate on laying out their vision for the future in a simple, entertaining style. Calgary Herald

When Marian Salzman and Ira Matathia speak, the world listens . . . the acknowledged trendspotters are back, flagging all sorts of upcoming cultural developments . . . Ottawa Citizen

InNext Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practices for activating key insights today. Laurie Coots, Chief Marketing Officer, TBWA\Worldwide

Marian and Ira bring a rare rigor and a bracingly lã.