Nonprofit Strategic Positioning Decide Where to Be, Plan What to Do [Hardcover]

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.Acknowledgments.

About the Author.

Introduction.

Section 1: Preplanning.

Section 2: The Logic of Strategic Positioning.

Section 3: The Formal Points of Control.

Section 4: Prepare.

Section 5: Scan Your Future.

Section 6: Scan for Internal Strengths.

Section 7: Decide Where to Be.

Recipe Card: How to Devise a Statement of Desired Strategic Position.

Appendices: Toolkit.

Introduction to Appendices.

A. Quick Start.

B. National Research with Personal Perspectives.

C. Brainstorming/Clustering Technique.

D. Weighted Voting Techniques.

E. Media Markets.

F. Future Scan Form.

G. Data Sources for Competitive Research.

H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position.

Index.

Thomas A. McLaughlin