Nor-tec Rifa Electronic Dance Music from Tijuana to the World [Paperback]

At the dawn of the twenty-first century, the Nor-tec phenomenon emerged from the border city of Tijuana and through the Internet, quickly conquered a global audience. Marketed as a kind of ethnic electronic dance music, Nor-tec samples sounds of traditional music from the north of Mexico, and transforms them through computer technology used in European and American techno music and electronica.

Tijuana has media links to both Mexico and the United States, with peoples, currencies, and cultural goods--perhaps especially music--from both sides circulating intensely within the city. Older residents and their more mobile, cosmopolitan-minded children thus engage in a constant struggle with identity and nationality, appropriation and authenticity. Nor-tec music in its very composition encapsulates this city's struggle, resonating with issues felt on the global level, while holding vastly different meanings to the variety of communities that embrace it.

With an impressive hybrid of musicology, ethnomusicology, cultural and performance studies, urbanism, and border studies,Nor-tec Rifa!offers compelling insights into the cultural production of Nor-tec as it stems from norte?a, banda, and grupera traditions. The book is also among the first to offer detailed accounts of Nor-tec music's composition process.

List of Figures
List of Music Examples
Acknowledgements
Introduction: Nor-tec and the Borders
1. Origins Revisited. Myth and Discourse in the Nortec Collective
2. Tradition, Style, Nostalgia, and the Kitsch
3. Getting the Word Around
4. Where is the Donkey Show Mr. Mariachi? Reterritorializing TJ
5. Producers, DJs, Fans, and the Performance of Nor-tec
6. Dancing with Desire
7. Nor-tec and the Postnational Imagination
Bibliography

In this brilliant study of a local culture's transnational dynamics and dimensions, Alejandro Madrid reveals how radical changes in contemporary commerce and culture are ilãÂ