The Olympics The Basics [Paperback]

The Olympics: The Basicsis an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range of contemporary philosophical, social, cultural and political matters, including:

• peace development and diplomacy
• management and economics
• corruption, terror and activism
• the rise of human enhancement
• ethics and environmentalism.

This book explores the controversy and the legacy of the Olympics, drawing attention to the deeper values of Olympism, as the Olympic movements most valuable intellectual property. This engaging, lively, and often challenging book, is essential reading for newcomers to Olympic studies and offers new insights for Olympic scholars.

Preface  1. History and Philosophy  2. Society and Identity  3. Culture and Education  4. Politics and Diplomacy  5. Ethics and Values  6. Management and Economics  7. Media and Communication  8. Impact and Legacy  Conclusion: The Future

Professor Andy Miah(@andymiah) is Director of the Creative Futures Research Centre at the University of the West of Scotland.

Dr Beatriz Garcia(@beatriz_garcia) is Head of Research at the Institute of Cultural Capital, University of Liverpool.