On Message [Paperback]

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.

On Messagesolves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.

Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology,On Messageprovides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:

-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.

A groundbreaking, step-by-step guide on how to master a powerful narrative, get your point across, and achieve long-term results in your business, nonprofit, or campaign.