Operations Strategy A Value Chain Approach [Paperback]

This text is designed to be appropriate for Operations Strategy modules at both undergraduate and postgraduate level. It combines knowledge management, relationship management and advances in technology to inform the development of strategic advantage. The text adopts a value chain approach and contains a number of features to aid the learning process - chapter introductions, chapter summaries, further reading and boxed features.Introduction: Emerging Characteristics of value and value creation and delivery.- Perspectives of Value.- Value as a Business Concept.- Value Based Organisations: the Growth of Flexible Response and Virtual Organisations.- Supply Chains and Value Chains: Definitions, Characteristics, Differences and Directions.- Value Based Organisations: the Value Chain Approach.- Strategic and Operational Characteristics and Components.- Corporate Value, Performance Management, Coordination and Control: Issues and Options.- Managing Customer Value and the Value Proposition.- Core Competencies, Key Success Factors, Value/Cost Drivers and Process Management.- Where Value Strategy and Value Operations Meet.- Existing Value Chains.- Industry Value Chains.- Corporate Value Chains.- Value and Value Chains in Healthcare.- Value Chains in Education.- Configuring the Value Chain, Structure and Performance.- Configuring the Value Chain.- Case Study Exercises.

DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.This new text is designed to cater for the needs of both undergraduate and postgraduate students taking Operations Strategy or Strategic Operations Management modules.

Adopting a value chain approach, it seeks to instruct and inform the reader on the importance of the strategic issues in operations thought and practice. The text provides an up-to-date, accessible approach to operations strategy, with a comprehensivlãž