Organizational Identity in Practice [Paperback]

Organizational Identity in Practiceprovides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be.

The diverse case studies illustrate how well-known firms have dealt with the broad issues of who we are as an organization and what makes us similar or distinct from others and cover a broad range of industries, firms, and organizational forms. The cases from companies such as Air France, AT&T, Bang & Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused on the broad topics of organizational identity, strategy and the environment, multiple and conflicting identities, the construction of identities, and how organizations express and project their identities. The authors give scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.

Introduction to Organizational Identity in Practice  Section 1: Introduction to Section: Identity, Strategy, and the Environment  1. Scanias Bonneted Trucks  2. Why do Managers Talk About Identity?  3. Organizational Identity and Formulating Strategy: The Breaking and Remaking of AT&T  4. Handelsbanken and Internet Banking  Section 2: Introduction to Section - Identity Construction  5. The Swedish Industrial Development Fund (Industrifonden): State Trust, Bank or Venture Capitalist?  6. Organizational Culture and Identity at Bang & Olufsen  7. An Identity Based Internationalization Procl8