Packaging Girlhood Rescuing Our Daughters from Marketers' Schemes [Paperback]

Winner of the Books for a Better Life Award

Every parent who cares about empowering her daughter should own a copy.
- Rachel Simmons, author ofOdd Girl Out: The Hidden Culture of Aggression in Girls

...a must-read for parents and teachers who want to steer girls away from marketing schemes that distort female power and authority and toward true self-acceptance and authentic empowerment.
-- Polly Young Eisendrath, author ofWomen and DesireandThe Resilient Spirit

The image of girls and girlhood that is being packaged and sold to your daughter isn't pretty in pink. It is stereotypical, demeaning, limiting, and alarming. Girls are besieged by images in the media that encourage accessorizing over academics; sex appeal over sports; fashion over friendship.
Packaging Girlhood exposes these stereotypes and gives you guidance on how to talk with your daughters about these negative images and provides you with tools and information on how to help your girls make more positive choices.

A tour de force of excellent scholarship put in a very readable context and chockfull of practical suggestions for parents for change!
-- William S. Pollack, Ph.D., author ofReal Boys: Rescuing Our Sons from the Myths of Boyhood

Sharon Lamb and Lyn Mikel Brown have that rare gift of translating cutting-edge research and analysis into strategies and information that every parent (and every girl) can use in daily life.
-- Joe Kelly, president of Dads and Daughters (DADs)

With compassion, insight, and humor [Lamb and Brown] unravel and demystify the messages girls confront throughout their development, and they offer adults useful tools to help girls resist their powerful pull.
-- Lynn M. Phillips, Ph.D., Department of Communications, University of Massachusetts, Amherst

Sharon Lamb and Lyn Mikel Brown's sharp analysis and patiently pragmatic advice is just what we need to sustain our daul#/