The Paradoxes of Globalisation [Hardcover]

World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.What is Globalisation? The Paradoxes of the Economic and Political Substance of Markets; Y.Pesqueux PART I: GENERAL POLICY AND STRATEGY The Paradoxical Dynamics of Globalisation; E.Milliot Local Authorities and Foreign Companies: the Paradoxical Issue of FDI Towards Fast Growing Economies; J.Lemaire The Paradox between Global Efficiency and Local Responsiveness: the Case of the French Multinationals Established in China; J.Jaussaud? & J.Schaaper The Paradox of Honesty: How Multinationals Contribute to the Spread of Organised Crime; P.Very? & B.Monnet PART II: MARKETING AND LOGISTICS The Taste of Industrialised Societies for Traditional Products: Socio-cultural and Economic Paradoxes; N.Prime? & M.Delcourt-Itonaga Paradoxes of International Marketing in Developing Countries; S.Marinova? & M.Marinov International Distribution: the Paradoxical Logics Developed by Retail Groups; U.Mayrhofer Medical Tourism: Paradoxes of Globalisation and Ethical Issues; L.Menvielle The Impact of Sustainability on Global Logistics Strategies: Contradictory Issues; C.Blanquart? & V.Carbone PART III: ACCOUNTING AND FINANCE Paradoxes and Issues of the Globalisation of Accounting; N.Tournois? & R.Teller The Paradox of Globalised Accounting in the Public Sector: an Analysis of the Reform of Public Accounting in Madagascar; E.Lande, H.Oliarilanto Rakoto? & S.Rocher Interests and Limits of globalisation as an Investment-creating Process; S.Nivoix? & D.P?pin Banks and Globalisation: the Sorcerer's Apprentices; G.Tournois Globalisation and Scenarios: a Paradoxical Navigation; A.Marchais-Roubelat? & F.RoubelatCORINNE BLANQUART Doctor in Ecl#&