The PDMA ToolBook 1 for New Product Development [Hardcover]

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

• Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

Contricutors.

Introduction.

PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.

Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).

Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).

Telephoning Your Way to Compelling Value Propositions (G. Castellion).

Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling).

PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.

Product Champions: Crossing the Valley of Death (S. Markham).

Managing Product Development Teams Effectively (R. Leenders, et al.).

Decision Making: The Overlooked Competency in Product Development (M. Deck).

How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).

PART 3: PROCESS OWNER TOOLS.

Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).

Lead User Research and Trend Mapping (L. Meadows).

Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).

Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).

PART 4: PORTFOLIO TOOLS.

Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).

Assessing the Health of NewlóÆ