In for a Penny A Business Adventure [Paperback]

Plain speaking has never held Peter Hargreaves back. In this candid and outspoken book, the multi-millionaire founder of investment company Hargreaves Lansdown tells the story behind its extraordinary success and gives his forthright views on what it takes to be successful as an entrepreneur and as an investor.Starting from his spare bedroom with a single phone and borrowed office equipment, Peter and his business partner Stephen Lansdown set out to build a business that would consciously be different from that of all their competitors. They have held fast to their unconventional ways ever since, regularly turning the company's strategy and business model upside down in their relentless effort to give their clients the best information, the best prices and the best service.Widely recognised as the number one firm in their business, Hargreaves Lansdown was floated on the London stock market in 2007, valued at ??800 million. In For A Penny is a must read for anyone who wants to understand how the investment business works, what's wrong with conventional management wisdom and what's right about the true meaning of entrepreneurship.Author's NotePreface By Jim SlaterPrologue: The Little Man in Times SquarePART ONE: The Making of a BusinessThe Bake House and BeyondThe Money's in the PostEnter the Rochdale CowboyWhere are the Customers' Yachts?The Crash of '87 and Other HeadachesFighting the PEP WarsThe Tesco of the Retail Investment WorldFearlessly to MarketPART TWO: What I Have Learned (So Far)Finding Your CustomersMaking Your Organisation WorkMaking Sense of InvestmentEpilogue: The Simple Pleasures in LifeAcknowledgements