Persuasion Ethics Today [Hardcover]

Persuasion Ethics Todayexplores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

Ethical questions have become increasingly important in todays media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance.

This books goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Todaylinks real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.

Section I: Introductory Issues1. Why is Persuasion Ethics So Important to All Communication Students Today? How Does this Book Help You Develop Your Own Perspective? Margaret Duffy and Esther Thorson 2.All Communication Is Persuasive: Exploding the Myth of Objectivity Margaret Duffy and Esther Thorson 3. Advertising Ethics: Applying Theory to Core Issues and Defining Practical Excellence Lee Wilkins 4. Organizational Crossroads: The Intersection of PR and Advertising Ethis Marlene Neill and Schauster Section II: Criticisms of PR and Advertising Messages 5. Stereotyping in Advertising: We are Not the People in those PicturesThomas Bivins 6. The Advl#,