The Pharmaceutical Studies Reader [Paperback]

The Pharmaceutical Studies Reader is an engaging survey of the field that brings together provocative, multi-disciplinary scholarship examining the interplay of medical science, clinical practice, consumerism, and the healthcare marketplace.

• Draws on anthropological, historical, and sociological approaches to explore the social life of pharmaceuticals with special emphasis on their production, circulation, and consumption
• Covers topics such as the role of drugs in shaping taxonomies of disease, the evolution of prescribing habits, ethical dimensions of pharmaceuticals, clinical trials, and drug research and marketing in the age of globalization
• Offers a compelling, contextually-rich treatment of the topic that exposes readers to a variety of approaches, ideas, and frameworks
• Provides an accessible introduction for readers with no previous background in this area

Acknowledgements vii

1 Introduction 1
Jeremy A. Greene and Sergio Sismondo

Part I Pharmaceutical Lives 17

2 The Pharmaceuticalisation of Society? A Framework for Analysis 19
Simon J. Williams, Paul Martin and Jonathan Gabe

3 Pharmaceutical Witnessing: Drugs for Life in an Era of Direct?]to?]Consumer Advertising 33
Joseph Dumit

Part II New Drugs, Diseases, and Identities 49

4 Releasing the Flood Waters: Diuril and the Reshaping of Hypertension 51
Jeremy A. Greene

5 DepRession and Consum??tion: Psychopharmaceuticals, Branding, and New Identity Practices 70
Nathan Greenslit

6 BiDil: Medicating the Intersection of Race and Heartl“%