Planning Advertisements [Paperback]

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioneradvertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

1. Planning an Approach to Advertisements  2. Distributing the Advertisers Merchandise and the Advertisers Message  3. Planning the Advertisers Message  1  4. Planning the Advertisers Message  2  5. Twenty Ways of Planning Advertisements  6. Planning Advertisements Design  7. Planning a Form Letter  8. Using the Hoardings  9. Planning a Poster  10. Planning Advertising to the Retail Trade  11. Planning Advertisement Films and Broadcasting  12. The Advertiser in Search of an Agent.