The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.
![Political Communications Why Labour Won the General Election of 1997 [Paperback]](/itemImage/2/1/5/7/2_893764.jpg "Political Communications Why Labour Won the General Election of 1997 [Paperback] xxx")