A Practical Guide to Ethics in Public Relations [Paperback]

This is a rich text designed to?help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the?deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers.In A Practical Guide to Ethics in Public Relations, Regina Luttrell and Jamie Ward deliver to their audience a vibrant and measured treatment of the hallmarks of ethical practice. The almost real-time nature of the cases in this text illuminate for students the foundational theories that distinguish the discipline. The contribution here serves those learning the discipline and better yet, those landing their first jobs in the profession.This book offers readers a tangible guide to ethics within the field of public relations, providing the reader with real world examples of ethical dilemmas. You will be asked to work through a problem of messaging and decide for yourself how to get that message across while remaining true to your beliefs and values. Regina Luttrell and Jamie Ward guide readers toward a more in-depth understanding of the industry standards. Their?expertise in communications shines through as you as you begin to explore your power and responsibility to educate and advise your clients.A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.A Practical Guide to Ethics in Public Relations is designed for courses in contl#§