Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference [Paperback]

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. ?

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Consumer Behavior and Addiction.- An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice.- Antecedents of Behavior Change.- Achieving Satisfaction with a Long-Term Service.- Using Fear Appeals for AIDS Prevention.- Measuring the Effectiveness of Emotional Commercials.- A Proposed Theoretical Model for Dyadic Marketing.- Bases for the Formation of Product Gender Images.- An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk.- Evidence of a New Brands Success.- Deviation from Price Expectation.- Life Begins when the Kids Leave Home and the Dog Dies.- A Health Oriented Explanation for Snacking Behavior.- Lifestyle Research in the Context of Household Ecls.