Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference [Paperback]

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. ?

This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.?

Doctoral Colloquium Session: Latest Methodological Considerations.- Retailing: Mood and Emotion in a Retail Setting.- Consumer Behavior: Consumers Perceptions of Corporate Social Responsibility.- Sports Marketing: Fan Avidity.- Doctoral Colloquium Session: Ethics, Covert Marketing, Church Marketing and Negative Rumor Mongering.- B2B and Relationship Marketing: Managing Channel Relationships for Success.- International/Multinational Marketing: Organizational Challenges in the Age of Globalization.- Services Marketing: Refining Relationships.- Excellence in Marketing Education and Innovative Teaching: The Many Facets of Learning.- Doctoral Colloquium Session: Sales, Relationship and Distribution Strategies.- Contributions to Retailing and Personal Selling.- Sports Marketing: Branding in Sports.- Marketing Strategy: Customer Relationship Management.- Consumer Behavior: Eeny-Meeny, Miney-Mo.- Doctoral Colloquium Session: Consumer Behavior Issues.- Servilc.