Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference [Paperback]

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. ?

This volume includes the full proceedings from the 2008?Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.?

Consumer Behavior: Consumers in Groups.- Services Marketing: Service Encounters, Experiences and Evaluations.- Sports Marketing: Sponsorship Effect.- Marketing Research Methods: The Financing of Marketing with Brand and Customer Metrics.- Product and Brand Management: What Keeps a Consumer Loyal to a Product?.- Supply Chain Management: Supply Chain Management Practice.- Electronic and Interactive Marketing.- Consumer Behavior: Special Features of Decision Making.- B2B: Value Management in B2B Markets.- Doctoral Colloquium: Sales Management/CRM Issues.- Service Marketing: Words and Music.- International-Multinational Marketing: New International Marketing Theory and Consumer Insights.- Marketing Strategy: Getting Prepared for the Future.- Consumer Behavior: Consuming in Public.- Services Marketing: Relationships that Don't Get Better, Get Worse.- Marketing Promotions and Communications.- Selling and Sales Management, CRM.- Retailing: EmerginglSì