Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference [Paperback]

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Theory and Practice: Special Session.- Doctoral Colloquium: Services Marketing Issues.- Consumer Behavior: Meaningful Effort and Loyalty.- Global & Cross-Cultural Marketing: Export-Related Issues In Cross-Cultural Marketing.- Marketing Research, Measurement, And Metrics: Scale Development and Evaluation.- Marketing Strategy: The Continuing Saga of Market Orientation and Marketing Department Influence.- Inter-Disciplinary Approaches to Market Problems: Understanding Marketing-Related Capabilities and Adversaries.- Social, Ethical, And Public Policy Issues In Marketing: Corporate Social Responsibility and Marketing.- Marketing Strategy: Marketing Strategy and the Perspective of Customer Management.- Supply Chain, Channels, and Retail: Relationships and On-line Issues in Retailing.- Consumer Behavior: Special Session.- Marketing Research, Measurement, and Metrics: Marketing Metrics.- Consumer Behavior: Unique Consumer Situations.- DoctorlC3