Procurement Marketing A Strategic Concept [Paperback]

A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.1. Problems.- 2. The Vision.- 3. Possible Solutions.- 4. The Procurement Marketing Solution.- List of Illustrations.- Literature. Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful Supply ManagementEasy translation of relevant theoretical findings into every-day business
The reader will be led towards the right combination of procurement tools for his businessSpringer Book Archives