Professional Communication The Social Perspective [Paperback]

This volume examines socially-based theory and research, pedagogy and practice in professional communication. The contributors provide a comprehensive overview of the social perspective which emphasizes the context of communication, and then distinguish it from positivistic, cognitive and other competing approaches. After establishing a broad framework for situating developments in professional communication research, the book then moves on to: explore more particular topics, issues and problems within the perspective; examine the historical and theoretical traditions in rhetoric, semiotics, literary criticism, philosophy of science, social psychology and cultural anthropology; discuss implications for classroom practice in professional comThis volume examines socially-based theory and research, pedagogy and practice in professional communication. The contributors provide a comprehensive overview of the social perspective which emphasizes the context of communication, and then distinguish it from positivistic, cognitive and other competing approaches. After establishing a broad framework for situating developments in professional communication research, the book then moves on to: explore more particular topics, issues and problems within the perspective; examine the historical and theoretical traditions in rhetoric, semiotics, literary criticism, philosophy of science, social psychology and cultural anthropology; discuss implications for classroom practice in professional comForeword - Charles Bazerman
PART ONE: HISTORY, THEORY AND RESEARCH
Overviews
The Social Perspective and Professional Communication - Charlotte Thralls and Nancy Roundy Blyler
Diversity and Directions in Research
Rhetoric Unbound - Bruce Herzberg
Discourse, Community and Knowledge
Interpretations
Ideology and the Map - Ben F Barton and Marthalee S Barton
Toward a Postmodern Visual Design Prls+