Public Affairs in Practice A Practical Guide to Lobbying [Paperback]

Foreword by Senator George Mitchell

Preface by Stuart Thomson and Steve John

1. Introduction

Public Affairs in Practice

What is lobbying?

Lobbying or public affairs?

How the UK public affairs industry has changed

What difference does public affairs make?

Public affairs around the globe

Getting into public affairs

Early stages

Codes of conduct

Overall

2. The Art of Lobbying

Why lobby?

Monitoring

What do you want to do?

How policy is made in the UK

Policy

How to lobby

Contact programme

Meetings

Local government

Scotland

Wales

Europe

Global institutions

General rules

3. Reputation and the Media

Media relations

Crisis management

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