Public Relations in the Nonprofit Sector Theory and Practice [Hardcover]

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

PART I: Strategic Management of Nonprofit Organizations  1. A Fractured Glass Ceiling in Fundraising? Examining the Careers of Minority Healthcare Fundraisers Using Role TheoryNatalie T. J. Tindall, Richard D. Waters, and Kathleen S. Kelly  2. Relying on Divine Intervention? An Analysis of Church Crisis Management PlansHilary Fussell Sisco, Randi Plake, and Erik L. Collins  3. PR Capacity on Nonprofit BoardsTimothy Penning  4. The Billion-Dollar Question: Examining the Extent of FundraisingEncroachment on Public Relations in Higher Education Christopher Wilson and Sarabdeep K. Kochhar  5. Alumni Commitment, Organization-Public Relationships, and EthicsShannon A. Bowen and Diana C. Sisson  6. Race for Crisis Control: Attitudes and Giving Responses after Susan G. Komen for the Cure Pulled Planned Parenthood FundingEmily S. Kinsky, R. Nicholas Gerlich, Kristina Drumheller, and Marc Sollosy  PART II: Stakeholder Relations  7. New Dimensions in Relationship Management: Exploring Gender l“õ