Public Relations and Social Theory Key Figures, Concepts and Developments [Hardcover]

Public Relations and Social Theory: Key Figures, Concepts and Developmentsbroadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, J?rgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorists key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

 

List of Figures and Tables

Preface

1. Introduction: Public Relations and Social Theory; Magnus Fredriksson & ?yvind Ihlen

2. On Weber: Legitimacy and Legitimation in Public Relations; Arild W?raas

3. On Luhmann: Reframing Public Relations as Part of Societys Evolutionary Learning Processes; Susanne Holmstr?m

4. On Bauman: Power, Ethics and Social Hermeneutics; Magda Piezcka

5. On Beck: Public Relations and Quests for Responsibility; Magnus Fredriksson

6. On Latour: Actor-Networks, Modes of Existence and Public Relations; Piet Verhoeven

7. On Bourdieu: Public Relations, Positions and Resources; ?yvind Ihlen

8. On Harrison White: Rethinking Relations in Public Relations; Peter Winkler &amlc°