The Regional Multinationals MNEs and 'Global' Strategic Management [Paperback]

The regional nature of multinational business is explored with new models for business strategy.Many firms label themselves 'global' but very few can back this up with worldwide sales and operations. The Regional Multinationals authoritatively shows that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells the same product and delivers t he same services globally. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. An essential resource for academics and advanced students in management.Many firms label themselves 'global' but very few can back this up with worldwide sales and operations. The Regional Multinationals authoritatively shows that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells the same product and delivers t he same services globally. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. An essential resource for academics and advanced students in management.Although many firms label themselves global , very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.List of figures; List of tables; Acknowledgments; 1. Introduction; 2. Regional multinationals: the data; 3. Two regional strategy frameworks; 4. Regional and global strategies of multinational enterprises; 5. Retail multinationals; 6. Banking multinationals; 7. Phalã%