From theNew York Timesbestselling author ofBig Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete
In modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Sch?nberger, bestselling author ofBig Data, and Thomas Ramge, who writes forThe Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.
This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
Viktor Mayer-Sch?nbergeris a professor at the University of Oxford and the coauthor, with Kenneth Cukier, of the bestselling
Big Data.
Thomas Ramgeis the technology correspondent of the business magazine
brand einsand writes for
The Economist. Viktor Mayer-Sch?nberger and Thomas Ramge argue that big data will transform our economies on a fundamental level...Thought-provoking.
Science A thoughtful volume about the digital and data-driven future...Emphasizes the human choices and market and societal opportunities that data will enable.
Forbes Mayer-Sch?nberger and Ramge offer several intriguing ideas for limited the excesses of data-rich capitalism...These ideas won't get much of a hearing in today's Washington. But the shift toward an information-based economy will outlast the current administration. Eventually, this country will have a government interested in the best parts of modern capitalism while restraining the worst.
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