Retail Disruptors The Spectacular Rise and Impact of the Hard Discounters [Paperback]

Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia, and are making steady inroads into the US.Retail Disruptorsexplores the very real threat that hard discounters pose to traditional retailers and brand manufacturers.

Retail Disruptorsis the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting,Retail Disruptorsis essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Finally a book that analyses the discounters from an international, global perspective! Most publications focus on national markets. Not this book. This makes the book definitely a must read for everyone professionally involved in the retail business today. But also shoppers, interest groups, investors and policy makers can learn from the unique insights and considerations revealed in the book.

Dr Jan-Benedict Steenkampis Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in theWall Street Journal