Revenue Management A Practical Pricing Perspective [Paperback]

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.Introduction PART I: REVENUE MANAGEMENT THEORY AND ISSUES The Applications of Revenue Management and Pricing The Role of Space in Revenue Management Pricing and Revenue Optimization: Maximizing Staff Effectiveness? The Era of Convergence in Revenue Management Does the Consumer Trust You? The Changing Meaning of Luxury The Future of Airline Distribution and Revenue Management GDS Capabilities, OD Control and Dynamic Pricing B2B Price Optimization Analytics Fencing in the Practice of Revenue Management PART II: APPLICATIONS Search-Based Advertising: An Overview from a Revenue Management Angle Revenue Management and Air Cargo Practical Pricing for the Hotel Industry Practical Pricing and the Airline Industry Setting Optimal Rents for Apartment Firms Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services Practical Pricing for the Car Parking Industry Golf Course Revenue Management

Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management.

Kevin Connor, Vice President, DHL Express

This book offers practical insights in taking this rapidly evolving discipline from concept to implementation leveraging the experience of academicians and professionals. it should be a valuable source resource and spark of inspiration and motivation for years to come.

Robert Cross, Chairman and CEO, Revenue Analytics Inc.

SUNMEE CHOI Associate Professor, the School of Business, Yonsei University, Korea CATHERINE CLEOPHAS Revenue management consultant for Deutsche Lufthansa AG. JOS? GUADIX Lecturer atl³Ë