Rhetorical and Critical Approaches to Public Relations II [Paperback]

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical traditions contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Introduction by Robert Heath

Section 1: Rhetorical Heritage and Critical Tradition

1. The Rhetorical Tradition: Wrangle in the Market: Robert L. Heath

2. The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives : Elizabeth L. Toth 

3. Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations: David McKie 

4. Civil Society as a Rhetorical Public Relations Process: Maureen Taylor

5. Perspectives on Public Relations History: Ron Pearson 

6. Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts: Linda Aldoory

Section 2: Creating Shared Meaning through Ethical Public Relations Promotion and Publicity

7. Public Relations and the Strategic Use of Transparency - Consistency, Hypocrisy and Corporate Change: Lars Thoger Christensen and Roy Langer

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