The demand for return in investment (ROI) analyses in public health is on the rise as a business case needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and using it in the context of public health. Using examples drawn from the NICE ROI Tools, business cases for various alternative policy options around smoking cessation, improving physical activity and reducing alcohol use are presented. In addition, several examples of real-world decision problems facing public health investors are discussed to address the usefulness of ROI evidence in public health policy making.
Chapter 1. Diary of a Policymaker
Chapter 2. The Scourge of Modern Lifestyles
Chapter 3. ROI Analysis: Art or Science?
Chapter 4. What Is ROI, By The Way?
Chapter 5. Modelling the ROI of Public Health Interventions
Chapter 6. A Journey to Real-World Decision Problems
Chapter 7. Evaluating Current and Prospective Policies
Chapter 8. ROI Analysis: Making Policy Impacts
Chapter 9. Wheres Next for Public Health ROI Research?
Chapter 10. The Last Word
This book describes various aspects of how to make an economic argument to drive policy for public health programs. & students in the health professions, including public health, would benefit from the book. The authors/contributors are well respected authorities in their fields. & There are many health economics books on the market, but none that use the ROI model as this book does. (Carole A. Kenner, Doody'lÓ-
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