Rosso on Fund Raising Lessons from a Master's Lifetime Experience [Hardcover]

A valuable set of reflections, anecdotes, and pure fund raising wisdom from one of the great pioneers in the development field.
--Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco

For over forty-five years, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He has been recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more--all in a refreshing writing style that makes fund raising human and friAndly.THE ESSENTIALS OF FUND RAISING.

1. Setting Realistic Expectations.

2. Growing a Successful Fund Raising Program.

3. Developing Leadership for Fund Raising.

4. The Art of Asking with Composure.

5. It's All About Being Friends: Cultivating Donors.

6. Diversifying Funding Sources.

7. Classic Mistakes and Their Lessons.

8. Evaluating Fund Raising Programs and Capabilities.

FUND RAISING IN PERSPECTIVE.

9. Our Heritage: Rich in Values and Virtues.

10. A Blend of Art and Science: The Five Essential Steps in Disciplined Fund Raising.

11. Language and the Gentle Arts of Persuasion.

12. My Start in Fund Raising.

13. Stewardship in Giving and Receiving.

14. Recollections by One Who Was There.

15. A Call to Service. Hank Rosso wrote this book after his first forty-five years in development. The wisdom he's gained over those four-and-a-half decadeslãÂ